how did we come up with the name mediaroots?
well obviously it is divided into two logical parts: media and roots / root.
The idea we had was we are teaching media industry products from the roots up. much like grassroots football, we help you work up the divisions as you could put it.
there are ambiguations in the spelling as with many company names. for example, a potential client may search for mediaroutes, media routes, mediaroute or mediaroot.
we are happy with the name though and with naming any business you experience these problems. it should be a simple step but is actually one of the most difficult when starting a new business as you can’t get sick of the name and all your branding will revolve around it. choose a name you wont be sick of hearing in a year’s time!
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