Our main focus when launching mediaroots was to match the level of quality set by companies.
We wanted to create video training for products created by multimedia companies such as adobe, apple, autodesk and Microsoft.
With video-based training tutorials the key is to identify the areas that you want to target, for example: audio, 3D animation and design, work for the web or video editing etc.
We developed the concept of core training, with the idea being to teach users how to learn photoshop, or learn flash through a process that we captured using screen capture also known as screencasting. The concept was similar to screencasts online format, but delivered in a DVD based training interface rather than an online learning environment or as some refer it ‘online training’.
Multimedia training enables multimedia learning through self study video lecturials aka tutorials. The online video training format is an area we want to look at further in the future.
Apple software training is a key area that is untapped in terms of multimedia software training or application training as companies don’t see the market as big enough, we want to change that.
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